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Kelvin Perez 

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Hi, I’m Kelvin. 

I’m a product designer with a background in e-commerce and visual merchandising, which gives me a unique perspective on how people connect with products both online and in real life. I focus on turning complex workflows into simple, intuitive experiences that help brands grow and communicate more effectively.

Below, you can find some of my work

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Smart Opt-in

At Klaviyo, a marketing platform that helps e-commerce brands connect with customers through email and SMS, I designed Smart Opt-In to make SMS sign-ups faster and smoother. I led the full design process from research to final handoff.

Simplifying User Navigation

Redesigned Klaviyo’s settings with a clear, scalable information architecture for easier navigation.

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Back in stock. Simplified.

Making back-in-stock forms simple to set up in Klaviyo, removing code barriers.

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Campaigns Remix

With a single click, turn your email campaigns into SMS messages. Campaigns Remix drafts, optimizes, and delivers your message across channels, without extra work.

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